Will brings his skills as a writer, editor, and producer to The Baer Faxt team, and also lends his voice to The Baer Faxt Podcast. Now based in New York City, Will grew up in San Diego and graduated from Princeton University in 2021, where he studied comparative literature with a focus on art history and music. You can find him about town at gallery openings and art fairs, and the climbing gym on the weekend.

Luyang Jiang
President & Chief Strategy Officer, The Baer Faxt

Luyang brings her leadership skills in strategic planning, business development, and multicultural communication accumulated in cross-industry fields for more than 20 years. From journalism to investment banking, from strategic consultancy to art auction houses, Luyang's life and work experience as a corporate spokesperson and strategic advisor to international companies spans Asia, the United States, and Europe.

Now based in Germany, Luyang began her career as a journalist in China at the age of 16, and at 19 she became the youngest-ever evening business news anchor on China Central Television (CCTV) , with close to 1 billion viewers. After moving to the U.S. to earn her business degree at the University of California, Berkeley’s Haas school, she returned to CCTV as Host and Managing Editor for her own business talk show. Luyang then worked across multiple industries and regions, from marketing in Silicon Valley, to international investment banking in China, and a top European consulting firm, eventually becoming an instrumental figure in Christie’s entrance to mainland China and expansion in Asia, appointed in 2012 as the Vice President and Head of Corporate Communications. Before joining The Baer Faxt, Luyang left corporate life behind for a time to start her own consulting business with clients including Phillips, Hauser & Wirth, and UCCA. Luyang strengthens The Baer Faxt with decades of strategic consulting on the art market and unrivaled connections to its key players, as one of the few business strategists who knows how to lead a team and assist leaders to develop and innovate in multicultural and complex fields.

Kate Shanley, a New York art world professional for the past 25 years, is a highly accomplished business development and strategic partnerships director. With a proven track record in sales, marketing and publishing, she has played a vital role in the success of top art magazines and digital platforms.

During her five-year tenure as the Publisher of Art + Auction Magazine at Louise Blouin Media, Kate maintained personal sales of over $1.5 million annually. Leveraging decades of art world relationships, she managed and motivated a team of 14 salespeople based in 6 countries, and developed and implemented effective sales strategies, monitored progress, and collaborated with the marketing team to expand readership.

Kate's expertise also extends to digital platforms. As the Director of Arts + Culture Business Development at artnet from 2014 to 2016, she played a key role in the launch of the artnet News platform. Kate excelled in selling digital advertising to galleries, art fairs, auction houses, museums, and core clientele of the Price Database and Gallery members.

Kate's freelance projects have included Global Sales + Development consultant for the Top-Level Domain .art, where she created marketing and sales opportunities for their launch, bringing product awareness and extending reach to the international art world. With a deep passion for the arts and a strong understanding of the art market, Kate has employed exceptional sales skills, strategic thinking, and an ability to foster relationships to consistently contribute to business growth.