In this special two-part double episode of The Baer Faxt Podcast, we sit down with the people behind four different leading art fairs from around the globe: Lauren Taschen, who consulted on show management for Art Basel Miami Beach, Bettina Korek, the founding director of Frieze LA, Daniel Hug, the director of Art Cologne, and David Chau, the co-founder of art021.
In part 1, Josh Baer sits down with Lauren and Bettina, who each tell the story of the founding of their respective fairs, arguably the two most important fairs in the U.S. Lauren explains how Swiss and Latin cultures came together to create Art Basel Miami Beach, while Bettina explains how Frieze LA has made a transformative impact in the few years since its founding in 2019.
Now serving as CEO of the Serpentine galleries, Bettina also casts light on the surprisingly close-knit relationship between museums and art fairs.
Afterwards, Lauren and Josh offer their dos and don'ts for fair attendees, debate the balance between transparency and confidentiality in the selection committee for fair exhibitors, and look towards how art fairs will maintain their relevance in an ever-more digital future.
In part 2, we'll turn away from large international fairs to more local, regional models, going back to the very beginning with the director of the world’s oldest art fair, Art Cologne, and looking towards the future of Asia with the founder of Shanghai’s art021.